An Interview with Cobus Joubert, Owner & Founder of WaWa Boards Muizenberg.
A local coffee shop opened up about 6 months ago in York Road, Muizenberg. This isn’t a major event as there have been many changes within our local community in the recent years – all steps taken towards Muizenberg regaining it’s former glory.
Before it’s first day of trading Rolling Wood Surf & Skate Store was infamous amongst the local creative community. Whispers were ushered around the streets of “Have you seen the floor in that new store in York Road?” “I wonder what that is going to be?”. Well, that should have been a sign of what was to come. Rolling wood is and shall remain all about craftsmanship akin to the origins of it’s sports, the very sports that have been adopted into mainstream society (just attempt heading to Surfers Corner on a Saturday morning).
As a regular patron of Rolling Wood – just straight up digging their vibe – I decided that it was time to share this little hidden gem with my broader circle. So I sat down with Cobus Joubert, Owner and Founder of WaWa Boards and Rolling Wood Surf & Skate Store:
Name & Where are you from?
Hi, my name is Cobus Joubert. I am a farmers son, born and raised in Barrydale, situated in the Klein Karoo on the R62.
Why surfing/skating/body surfing?
It makes me happy. **insert pause** In all seriousness, it does. As mentioned I grew up on a farm. There were wide open spaces and adventuring was all part of it. Where the ocean part comes in is that my family has a beach shack in Robberg, Plettenberg Bay. This has been passed down through the generations and it is where we spent much of our time. It is where the love of the ocean was cultivated. All the elements of this store takes me back to my childhood, especially the body surfing. You are free in that moment. In touch with the energy of the ocean.
What is rolling wood surf & skate store?
Last year this space became available and I immediately saw it as an opportunity. We run it like a family. “Man I have an 80 year old baker that lives upstairs.” We just took all our favourite things and combined them – coffee and adventure. The store part comes in because 90% of the products stocked in here is produced by WaWa Boards.
Why WaWa boards?
It started about 7 years ago. I was heavily involved in the wine export industry via my family yet I was shaping at home, surrounded by dust and shavings. Walking through Kalk Bay one day I bumped into Andrew Strodes, a local surfer and shaper, we spoke and I took him back to my family home to show him what I was up to. We just started shaping. Coffee and shavings. That’s what it was all about. It was at this point that we decided to move the factory from my home to a premises.
What makes WaWa boards unique?
South Africa is sitting on so much creativity, especially within the shaping field. There are some legend shapers out there but at the same time there is so much more room for growth. We currently have 9 shapers each adding their own unique touch. What makes us stand out is that we have adopted the approach of hand crafted goods, utilising locally sourced materials and trying our best to produce eco friendly boards, whilst keeping them as competitively priced as possible. This all goes against the grain of consumerism but we wouldn’t want it any other way. It’s who we are. This is WaWa Boards.
Keeping it short and sweet, Cobus is great guy and can be found in the store most days. The staff are super friendly and are all locals with us bumping into each other regularly. Make sure that you pop by and say hi. You will not be disappointed. These boards are pieces of artwork.
Or contact them on the following details:
Number – 021 788 2860
Email Address – firstname.lastname@example.org
Web – www.rollingwood.co.za